This shift is also fueled by the the rapid growth (and resulting availability) of RTD cold brew beverages in the beverage market. This is especially true of younger consumers, including Gen Z. More people are drinking coffee later in the day, according to the latest NCDT data. While the morning is still the most common time for coffee consumption, its lead is in decline. Try sniffing some fresh roasted coffee beans trick yourself into an energy fix before leaving home - studies show that just the aroma may help boost your brain.Īnd if you manage to make the shift, you’ll be on trend: Coffee isn’t just for breakfast anymore. Corey.Ĭan’t imagine facing the day without your beloved brew? “For those sensitive to caffeine, just be careful not to have too much coffee before bedtime, as it could otherwise keep you up to watch the late late show,” cautions Dr. Research suggests that caffeine can help boost endurance and athletic performance.īut keep in mind that every body is different, and adjust your caffeine intake accordingly. Not only is an excellent reason to reach for a refill, but drinking coffee before a workout may offer additional benefits. “This is especially great if you’re hitting the gym, or just need that extra boost to get the most out of your day,” says Dr. If you feel tired in the afternoon, a cup of caffeinated coffee can help raise cortisol levels and make you feel more energized. Levels of the hormone fluctuate throughout the day, but consistently decrease until bedtime. If your alarm typically goes off between 6 – 8 a.m, then have your coffee between 9 – 11 a.m. This is when levels of this hormone are typically low, reports CNBC. Soon after waking, cortisol levels peak to help the body wake up, until a dip 3 to 4 hours later. Of course, in the modern urban jungle, we’re generally dealing with rush hour commutes and conference calls.” “This was likely helpful in the caveman days of waking up to a saber-tooth tiger chasing you. “Cortisol is a fight-or-flight hormone, and helps with feelings of increased energy and stamina,” Dr. Corey, NCA Director of Scientific & Government Affairs. Waking up causes your body to process cortisol, a stress hormone. Research shows that consuming coffee (and specifically caffeine) is associated with increased cortisol production, says Dr. Coffee, Cortisol & Cavemenĭrinking your coffee midmorning may help work with your body’s natural rhythm to get the most bang from your brew. Yet in light of the latest research, nutrition and dietary experts are suggesting that having your first cup of caffeine cup a little later in the day offers maximum benefits. 82% of coffee drinkers have coffee at breakfast in the US, according to the NCA National Coffee Drinking Trends report. Ghosts, gremlins, the G train in Brooklyn: October is a season for all things grim and ghoulish.įor many of us, few terrors can compare to the theoretical horror of a morning without coffee.

Waiting an hour or two could optimize the benefits of caffeine Behind the Health Headlines: Caffeine

Rhythm doctor cold brew